A contemporary Latin market is about to open in the Union Market District! La Cosecha (1270 4th Street NE) will celebrate its opening with a festive block party and special concert, called ‘Calle Latina’ presented by title partner Events DC and headlined by Grammy-winning Latin fusion band Ozomatli from 11 a.m. to 7 p.m. Saturday, Sept. 7th. The event is free and open to all.
Local pop singer-dancer Jason Cerda will also perform at the event, which will serve as a Hispanic Heritage Month kickoff event and is being curated in collaboration with local music production group All Things Go. Additional musical acts include Salt Cathedral, Mario + Jose, Jonathan Acosta, DJ Bembona, DJ Renzo, DJ Nicolas Losada and Batalá.
Originally slated for June, a fall opening is well-suited to the opening of the new venue. La Cosecha means “the harvest” in Spanish, and the venue will be a central gathering place celebrating Latin American arts, culture and heritage, making the fall the perfect time to celebrate the work cultivated by a varied community.
La Cosecha is intended as a contemporary marketplace celebrating centuries of Latin American heritage, said EDEN Development, the group behind La Cosecha. EDEN describes La Cosecha as a culinary embassy, designed for community and conversation with a philanthropic mission to foster business education throughout Latin America. The market will feature seasonal experiences curated in partnership with Latin American embassies, tastemakers and artistic contributors.
The Sept. 7th Calle Latina block party family-friendly activities include a special Latin-inspired face painting menu created by Colombia-born local muralist MasPaz, Con Sabor kids’ dance classes, chef demos and a flash mob. Festival attendees will also get a sneak peek at the restaurants, retail and cultural programming that will be at La Cosecha.
“It has been a joy to work with the EDENS team, as well as my La Cosecha colleagues over these past months, bringing to fruition a project that not only celebrates, but elevates, our varied and vibrant cultures and communities,” says El Cielo Chef Juanma Barrientos, who operates three Colombian-inspired restaurants in addition to the location in the new market. “We can’t wait to party and show everyone what we’ve been cooking up!”
In partnership with sponsors the D.C. Office of Cable Television, Film, Music and Entertainment, Carlos Rosario School, and Bacardi, the block party will feature additional pop-ups by New Latin Wave, Se Habla Español, The Future is Latina, Andeana Hats, Adelante Shoes, Arcay Chocolates, Piña & Coco, Wonder for People and Politics & Prose, Arepa Zone, Ilegal Mezcal and Bacardi.
“After considerable time spent planning and curating La Cosecha, we’re excited and proud to invite all to our preview block party, Calle Latina, where we’ll be celebrating the colors, textures and sounds of Latin America. The ongoing insights and assistance from Latin embassy partners and the city’s cultural tastemakers have been invaluable in the creation of this new marketplace,” said EDENS CEO Jodie W. McLean.
Showcasing Dynamic Culture
“Inclusivity and cultural appreciation are the foundation of any strong community and seem more important now than ever,” she added. “We hope that by showcasing these dynamic cultures, we can spark conversations and relationships across diverse cultures.”
The entertainment for the event also unites talent and cultural showcase. American six-piece band Ozomatli, known as much for their music as their activism, are two-time Grammy winners with a one-of-a-kind sound that encompasses a wide array of musical styles, including salsa, jazz, funk, reggae, rap and more. Since their inception in 1995, Ozomatli has performed all over the serving both as cultural ambassadors and advocates for farm workers’ rights and immigration reform. They will headline the festival entertainment.
D.C.-area native Jason Cerda, known as Cerda, is a double-threat singer and dancer, boasting Billboard-charting singles Al Lado Mio, Color Favorito and Un Poco Mas, as well as a 3,500-square-foot, state-of-the-art dance studio in northern Virginia.
La Cosecha’s partnerships with Latin embassies, cultural and diplomatic leaders and strategic stakeholders from the Latin community will solidify the new marketplace as a national platform for Latin culture and cuisine. Cultural opportunities for the larger community will include art exhibits, film screenings, live performances, media lab space and outdoor activations throughout the year.
“As the official convention and sports authority, Events DC is committed to supporting the District’s creative communities, as they are vital components to the continued development of our city’s local footprint and growing economy from its residents to businesses,” says Events DC president and chief executive officer Gregory A. O’Dell. “La Cosecha will shine a light on D.C.’s vibrant Latin culture, while showcasing community conversations, electric tastemakers and its artistic contributors and entertainers. We look forward to being a part of La Cosecha’s inaugural festival, where we will take the time to celebrate this dynamic community and culture at home in the District.”
To RSVP for La Cosecha’s Calle Latina block party, please visit www.lacosechadc.com/callelatina. Follow the market on Twitter, Facebook and Instagram @lacosechadc